I clearly understand the fear to reduce expenses in harsh economic times. However, what I am confused about is why companies cut back marketing costs or throughout their marketing plans all together. Isn’t the company’s objective to make money?
Yes cutting back unnecessary expenses is good thing but reducing marketing expenses can also have a negative effect. Rule of thumbs is that it takes a person roughly seeing your company name 7 times before it’s banked into long term memory. Clearly you can see the less you advertise or market the less you will be seen, in return reducing new perspective buyers.
There are ways to limit or reduce expenses without harming your marketing...Read More»
November 24, 2008 | Posted in
Trade Show Marketing
Planned marketing is what makes any small scale organization huge. Trade Shows today have become an integral part of promoting any brand but if you do not plan your participation in the trade show then you are bound to face failure. To attract trade show attendees one needs to custom exhibits which actually reflect the original message of the organization. You must remember that custom exhibits will be designed as per your needs and hence won’t look similar to any other exhibit in that trade show. This touch of uniqueness makes it worth using.
Trade show exhibit displays must be used immensely to attract the attention of trade show attendees so...Read More»
November 17, 2008 | Posted in
Trade Show Marketing
In today’s harsh economic times companies must become resourceful on how they spend money and resources. I’m a firm believer in the importance of sustained marketing throughout these harsh times. For one it keeps your name fresh and present among consumers. Secondly it allows for a distinct advantage over your competition. You will have the leg up in brand recognition coming out of the recession.
I’m not saying you should spend money for the sake of spending money. I’m saying be wise in your investments and have a marketing plan that takes the economic environment into consideration. For instance if your major marketing was done through trade shows then still attend. Yes you...Read More»
October 16, 2008 | Posted in
Trade Show Marketing
Sometimes even remarkable products need proper promotion else they might fail to leave the effects which are expected of them. Trade show booth displays need to be attractive so that attendees just don’t pass by your trade show display but actually enter your exhibit area to experience your hard work and your dedication towards your products and services.
Trade show booth displays could be custom designed or could be rented as per your needs. Custom trade show exhibits are for those organizations that have already learned the nitty-gritties of trade shows. Experienced exhibitors should consult...Read More»
September 11, 2008 | Posted in
Trade Show Booths
A Trade Show could be considered as a strip mall with a line of trade show booths that give away free information (and lucrative offers in many cases) about their respective companies. The goal for an exhibitor is to find his / her prospects amongst the wave of visitors. Once identified the exhibitors objective is to preciously explain what their company has to offer and teach show attendees how their product or services can benefit them.
The success of your custom booth in the haystack of displays depends on: Planning, Promotion, Cashing (once the trade show is over).
P for Planning
“A man who does not plan long ahead will find trouble right at his door”. Exhibitors...Read More»
August 19, 2008 | Posted in
Custom Booths
If you are thinking about trade shows and how best to represent your company, you’ll find that you need to think about trade show exhibit rentals! Exhibit booth rentals are a great economic way to market at a show. When you head to a trade show, you are already aware that you’ll be surrounded by both your competitors and your potential clients. You’ll find out the way that you portray company products and services are vastly important. In order to ensure professionalism you must have input and partake in managing the booth production and setup. Not only will you have piece in mind knowing that you have booth that represents...Read More»
July 8, 2008 | Posted in
Exhibit Rentals
Exhibé would like to welcome you to Exhibé Corporation’s trade show news blog. This blog was created to share our company’s knowledge and learnings in the business encountered over a 28 year span. In particular we will be discussing and hopefully informing our audience of products, services, and current trends within the trade show convention and graphic industries.
We hope you you will find this blog informative as well as useful to your business. For questions or comments about our blog, products, or services contact us via email at sales@exhibe.com.
Sincerely,
Exhibé Corporation
Your Leading Trade Show Display Company
June 27, 2008 | Posted in
Introduction
